NEW OLD STOCK: Issued only to 2003 members this second Anheuser-Busch Collectors Club Membership stein celebrates the history of Anheuser-Busch's advertising. This stein features the brewery's 1936 Make This Test Ad. This campaign challenged beer drinkers top try Budweiser for 5 days, versus the sweeter style beers prohibition bootleggers had popularized. The ads were such a success, the brewery and Budweiser soon became industry leaders. The pewter lid features a raised 4-sided ceramic triangle with an A&Eagle on each side. The pewter thumb lift has the dates 1876 and 1936. Limited to 32,699 individually numbered pieces this stein comes in the original gift box.
