NEW OLD STOCK: 19" x 8 5/8" metal tray. Every year since 1930, Santa Claus has appeared on posters, billboards, Christmas cards, magazine and numerous other items promoting "Coca-Cola." The modern day version of Santa Claus was created for The Coca-Cola Company by Haddon Sundblom, one of America's famous commercial artists. Sundblom painted more than 35 Santas for Coca-Cola. This was first painted in 1931. This 1945 Sundblom Santa was originally an outdoor billboard advertisement. Copyright dated 1992.